Audi Technology Portal Privacy
Privacy Guidelines for the Audi Technology Portal
AUDI AG would like to welcome you to the Audi Technology Portal. Enabling you to utilize this platform as fully and efficiently as possible is very important to us. Even more important to us is the protection of your data.
Please take some time to read the following information.
1. When you access the websites of AUDI AG, general information is registered automatically. This information is, for example, the type of web browser or operating system you are using, or the domain name of your Internet provider. The generated information is exclusively of a nature that does not allow you to be identified. This data is recorded whenever you visit any website on the Internet. Consequently, this is not a specialized function of the AUDI AG websites. Information of this kind is registered anonymously and evaluated statistically by us. The better we understand your wishes, the faster you will find the specific information that is relevant to you on the Audi Technology Portal.
Some cookies will be deleted automatically from your terminal device as soon as you leave the website (so-called session cookies). Other cookies will be stored for a specified period of time that cannot exceed two years in each case (persistent cookies). The Audi MediaCenter also uses so-called third party cookies, which are managed by third parties in order to offer certain services.
b) As an AdWords customer, the Audi MediaCenter moreover uses Google conversion tracking by Google on some pages. This means that Google Adwords places a cookie on your computer (“conversion cookie”) if you have accessed our webpage via a Google ad. These cookies become invalid after 30 days. If you visit certain pages on our website and the cookie has not yet expired, we and Google can recognize that someone has clicked on an ad and been directed to our page as a result thereof. Each AdWords customer receives a different cookie. Cookies can therefore not be tracked via the websites of AdWords customers. The information collected with the help of the conversion cookie allows us to prepare conversion statistics to optimize our services. AdWords customers know, for instance, the total number of customers who have clicked on their ad and been redirected to a page with a conversion tracking tag. But they do not receive any information by which users can be personally identified. If you do not want to participate in the tracking , you can prevent the placement of the necessary cookie – for instance through a browser setting that deactivates the automatic placement of cookies in general. “You can also deactivate conversion tracking cookies by setting your browser to block cookies from the domain googleadservices.com”.
d) The Audi MediaCenter uses the “Facebook pixel” provided by the social network Facebook (“Facebook”). As a result, so-called tracking pixels are integrated into our web pages . When you visit our web pages, the tracking pixel will create a direct link between your browser and the Facebook server. Thus, Facebook will receive the information from your browser that our web page was accessed from your device. If you are a Facebook user, Facebook can therefore associate your visit to our pages with your user account. Please note that we as the provider of these web pages are not notified of the content of the data transmitted or of the use thereof by Facebook. We can merely specify the segments of Facebook users (based on criteria such as age, interests) on whose pages we would like our ads to be displayed. Moreover, when this pixel is called up later on from your browser, Facebook can then determine whether an ad on Facebook was successful, for instance whether it has led to an online purchase. We receive from Facebook merely statistical data on this, without any references to a specific individual. This allows us to collect information about the effectiveness of the Facebook ads for statistical and market research purposes.
Please click here (link: https://www.facebook.com/settings?tab=ads) if you do not wish to have your data collected via the Facebook pixel.