Audi Technology Portal Privacy

AUDI AG (hereinafter referred to as “we”) would like to welcome you to the Audi Technology Portal.

We want you to be able to use all features of this website, for the best possible experience. But protecting your data is even more important to us. Please take some time to read the following information:
In this Data Protection Notice (Privacy Policy) we inform you about the processing of your personal data by AUDI AG, Ettinger Str. 70, 85057 Ingolstadt (“we”) in connection with the Audi Technology Portal and the public relations work of AUDI AG, as well as in the context of your work as a journalist, photographer, influencer or other multiplier.
However, the Audi Technology Portal website may contain links to external websites that are not covered by this privacy policy. The respective provider is responsible for processing personal data on these external sites. Please consult the provider regarding how your personal data are processed in connection with using external sites.
Personal data include all information related to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

1. Who is responsible for data processing and whom can I contact about this?
The controller for processing your personal data is
AUDI AG, Ettinger Str. 70, 85057 Ingolstadt, Germany.

If you have any concerns about data protection, you can also contact our Company Data Protection Officer:
AUDI AG, Data Protection Officer, Auto-Union-Strasse 1, 85045 Ingolstadt, Germany.

If you would like to assert your data protection rights, please use the contact options at

You will find more information there about how you can assert your data protection rights. You can also send a request by post to the following address:
AUDI AG, DSGVO-Betroffenenrechte, Auto-Union-Strasse 1, 85057 Ingolstadt, Germany
Should you have general questions about this Data Protection Notice or about the processing of your personal data by AUDI AG, please use the following contact options:

2. General Information

2.1 What data do we process and where do we get it from?
The specific purposes for data processing are primarily focused on the functions and services that you use.

2.1.1 Access to the website
The publicly accessible areas are basically open to all users. In general, you can use our web pages (“website”) without entering any personal data.
Each time you use our website, your browser automatically transfers certain information, which we store in what are known as log files. In particular, the following information is automatically transmitted:

· the IP address (Internet Protocol address) of the end-user device from which the online content is accessed;
· the Internet address of the website from which the online content was accessed (the source or referrer URL);
· the name of the service provider via which the online content is accessed;
· the names of accessed files and information;
· the date, time and duration of access;
· the volume of data transferred;
· the operating system and information about the utilized browser, including installed add-ons (e.g. for the Flash Player);
· the http status code (e.g. “Request successful” or “Requested file not found”).

The log files save the data mentioned above without your full IP address so that it is not possible to trace your IP address.

2.1.2 About the data you provide

Batch download: We offer you a batch download in a shopping basket.
In this case, we store your data for technical administration and customer management, but only to the extent required for these purposes and only for the purpose defined in the offer. We process your data with all due care and in compliance with all statutory security regulations to protect that data against unauthorized access and prevent abuse.

2.1.3 Additional data
On the other hand, we process personal data which we have legitimately obtained from publicly accessible sources (e.g. press agencies, blogs, press reports, public websites, publicly accessible profiles in social media) and are permitted to process.
We process your personal data on the basis of the following legal grounds and for the following purposes:


Legal grounds

Legitimate interest in the balance of interests

Provision of the website for the general public and for communicating with existing and prospective users

Contractual fulfillment and/or the balancing of interests

We have a legitimate interest in having an Internet presence to provide general information about our company that is not restricted to registered users.

Collecting statistical information about the use of the website (known as web analytics)

Balancing of interests

We have a legitimate interest in obtaining information about the use of the website, especially with a view to improving our offering.

Fault detection and guaranteeing system security, including the detection and pursuit of unauthorized and attempted access to our Web servers

Fulfilling our legal obligations with regard to data security and weighing up interests

We have a legitimate interest in resolving faults, guaranteeing system security and detecting and investigating unauthorized access and attempted access.

Safeguarding and defending our rights

Balancing interests

We have a legitimate interest in exercising and defending our rights.

Providing a download area as well as providing or delivering orders

Contractual fulfillment

2.4 Who receives my data?

Due to the scope and complexity of data processing at AUDI AG, it is not possible to individually list every recipient of your personal data in this Data Protection Notice, which is why we typically just name categories of recipients.
Within AUDI AG, only the departments that need your data as part of your activities will receive your data (e.g. PR department, legal services, IT).
Service providers hired by us (so-called “contract processors”) may also receive data for these purposes. These include:

· Consultancy service providers
· Hosting providers and support service providers
· IT service providers
· Tracking service providers (see Cookies and User Tracking)
· Web agencies

2.5 Are data transferred to third countries?
Data is not transferred to third countries (i.e. countries that are members of neither the European Union nor the European Economic Area). Information on transmitting data related to user tracking on the website can be found in the corresponding section (4.Tracking).

2.6 How long are my data stored?
We store your data for as long as is necessary to provide our services to you or for as long as we have a legitimate interest in continuing to store it, in particular for reasons of troubleshooting.
The batch downloa is saved for one month and then deleted. You can delete the batch download at any time within this one month.
We are also bound by various retention and documentation obligations, some of which are set forth in the German Commercial Code (HGB) and Fiscal Code (AO). These prescribe retention and documentation periods of up to ten years. The storage duration is further determined by the statutory retention periods, for instance under Section 195 et seq. of the German Civil Code (BGB), which may last as long as 30 years, although the regular retention period is three years.
In some circumstances your data will have to be stored for longer, for example if a legal hold or litigation hold is ordered in connection with official or court proceedings (i.e. the data may not be deleted for the duration of the proceedings).

2.7 Do I have a special right to object?
With regard to user tracking you can technically implement your right to object. See also the section “User tracking” for this.

2.8 What rights do I have?
As a data subject you are generally entitled to the following data protection rights:


You have the right to request information about the data stored about you by AUDI AG and the scope of the data processing and forwarding carried out by AUDI AG, and to receive a copy of the personal data stored about you.


You have the right to request immediate correction of information related to you that is incorrect as well as to the completion of incomplete personal data that AUDI AG has on file for you.


You have the right to request immediate deletion of the personal data about you stored at AUDI AG if the statutory conditions are met.

This is especially the case if
If we have passed on your data to third parties, we will inform them about the deletion where legally required.

  • Your personal data are no longer required for the purposes for which it was collected;
  • Your consent constituted the sole legal grounds for processing and you have withdrawn this consent;
  • You have objected on personal grounds to processing that has been authorized on the legal basis of the weighing up of interests and we cannot prove that there are overriding legitimate grounds for processing;
  • Your personal data was processed unlawfully; or
  • Your personal data must be deleted to comply with statutory requirements.

Please note that your right to erasure is subject to certain restrictions. For example, we are not permitted to delete data that we are obliged to continue retaining due to statutory retention periods. Data required by us to assert, exercise or defend ourselves against legal claims are likewise excluded from the right to erasure.
If processing is restricted, aside from being stored, your personal data are marked accordingly and processed only with your consent or to assert, exercise or defend against legal claims or protect the rights of another natural person or legal entity, or if the European Union or an EU Member State has an important public interest in doing so.

Restriction of processing:

Under certain conditions, you have the right to request restricted processing of your personal data (i.e. the marking of stored personal data with the aim of restricting future processing). These conditions are:

  • The accuracy of the personal data is disputed by you and AUDI AG must review the accuracy of the personal data;
  • The processing is unlawful, but you reject the deletion of your personal data and instead request restricted use be made thereof;
  • AUDI AG no longer needs your personal data for the purpose of processing, but you need the data to assert, exercise or defend legal claims.
  • You have objected to the processing of your personal data, but it is still not clear whether the legitimate interests of AUDI AG outweigh your interests.

Data portability:

If personal data that you have provided us on the basis of your consent or a contract (including your employment contract) is processed by us in an automated manner, you have the right to receive the data in a structured, standard and machine-readable format, and to transmit this data to another controller without being prevented from doing so by AUDI AG. You also have the right to have the personal data transferred directly by AUDI AG to another controller if this is technically feasible and the rights and freedoms of other persons are not affected by this.


If we process your personal data on the grounds of legitimate interests or in the public interest, you have the right to object to such processing on personal grounds. Furthermore, you have the unrestricted right to object if we process your data for our direct advertising. Please see our special note on this in the section entitled “Information on your right to object.”

Withdrawal of consent:

If you have granted consent for the processing of your personal data, you can withdraw this consent at any time. Please note that revocation applies only to future processing. Any processing carried out before consent is withdrawn remains unaffected by the withdrawal.


You also have the right to lodge a complaint with a data protection supervisory authority if you believe that your personal data are being processed unlawfully. You have the right to lodge such a complaint irrespective of any other administrative or judicial remedies. The address of the data protection authority responsible for AUDI AG is:

Bayerisches Landesamt für Datenschutzaufsicht

Promenade 18
D-91522 Ansbach

2.9 Information about your right to object

Right to object for personal reasons
You have the right, for reasons arising from your specific situation, to object to the processing of your personal data. The requirement for this is that the data processing is done in the public interest or done with the intention of balancing interests. The same applies to any profiling.
Insofar as we process your personal data based on a balance of interests, we generally assume that compelling legitimate grounds can be demonstrated but will of course attempt to validate every individual case.
In the case of an objection we will no longer process your personal data, unless

Objection to the processing of your personal data for our direct marketing purposes
If we process your personal data for the purposes of direct marketing, you have the right at any time to object to the processing of the affected personal data for the purposes of that type of marketing. This also applies to profiling that is related to this type of direct marketing.
If you object to the processing of your personal data for direct marketing purposes, then your personal data will no longer be processed for such purposes.

Exercising the right to object
The objection can be made informally and, where possible, should be sent using the contact information provided in this Data Protection Notice.

3. Special information – cookies
On our website we use technologies that make it easier to use and/or that provide a variety of functions (thereby making the website more user-friendly, effective and secure overall). These technologies include cookies, pixels and scripts (hereinafter referred to as “cookies”).
Cookies are small data records that are saved on your device and contain data such as personal website settings and login information. These data records are generated and sent to you by the web server that you connected to through your web browser.

3.1 How cookies are processed
In principle it is possible to access our website without cookies. However, if you wish to make extensive use of the functionality of our website you should accept cookies, which in turn will enable certain functions or make them more convenient.
Most web browsers are set up by default to automatically accept cookies. However, you can object to the use of cookies at any time with immediate effect for the future by setting up your browser such that it does not accept cookies or only accepts certain cookies, or so that you are notified as soon as cookies are sent. The result may be that you cannot make full use of all the functions of our website. If you accept cookies in your browser settings, you are giving consent to the use of these cookies by using our website.
Please note that the settings in your browser always only apply to the browser in question. If you use several browsers or end devices, you must apply the settings again. You can also delete cookies from your computer’s memory at any time. Please consult the Help function on your browser for information on cookie settings and how to change them, and how to delete cookies.
There are also software products that manage cookies for you. For more on cookies and how to work with cookies please look at the many Internet sites with helpful information.

3.2 Which cookies do we use?
We mainly use the following categories of cookies:



Essential cookies

These are essential for the website to function. Without them, services such as login would not work.

Statistics cookies

These are used to improve the user-friendliness of our website and hence the user experience. They collect information about how our website is used, the number of visits, average length of stay and the pages accessed. Statistics cookies help us to identify the elements on our Internet offering that are used the most and help us develop the website based on your needs.

Cookies may be permanent or temporary. Permanent cookies save a file on your end device for a set period until it expires (unless you delete it before that). This means language settings can be saved, for example, so you do not have to re-enter these in our website. Session cookies temporarily store a session ID while you are active on the website. This means you do not, for instance, have to log in again when you change pages. Session cookies are deleted when you log off or cease to be valid once your session has expired.
Third-party cookies may also be used. These come from providers other than the website operator. They can be used, for example, to collect information for advertising, user-defined content and web statistics.
We provide below a list of the cookies we use; this is intended to inform you of the purpose and nature of the respective cookies and their storage period.

Purpose of cookie

Name of application

Name of cookie

Length of time stored

Essential cookie

Audi Technology Portal


1 year

Essential cookie

Audi Technologie Portal


1 year

Essential cookie

Audi Technology Portal


Current session

Essential cookie

Audi Technology Portal


Current session

Essential cookie

Audi Technology Portal


Current session

Statistics cookie

Google Analytics


2 years

Statistics cookie

Google Analytics


24 hours

Statistics cookie

Google Analytics


1 minute

4. Special information – user tracking

Use of Google Analytics
We use Google Analytics to analyse website usage. The data acquired is used to optimise our website and advertising measures.
Google Analytics is a web analysis service operated and provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, United States). Google processes the data about website usage on our behalf and is under a legal obligation to take action to ensure the confidentiality of the processed data.
When you visit our website the following data is recorded:
This data is transferred to a Google server in the USA. Google complies with the data protection regulations of the “EU-US Privacy Shield” agreement.

Google Analytics saves cookies on your web browser for a period of two years since your last visit. These cookies contain a randomly generated user ID, with which you can be recognised during future website visits.
The recorded data is saved together with the randomly generated user ID, which makes possible the evaluation of pseudonymised user profiles. This user-related data is automatically deleted after 26 months. Other data is stored for an unlimited time in aggregated form.
If you wish, you can prevent the collection of this data with the one-off installation of the browser add-on for the deactivation of Google Analytics.