The newly developed Matrix LED reading lights each with seven LEDs provide optimum illumination. The passenger can precisely control the brightness, size and focus of the light cone with the rear seat remote control.

Behind the steering wheel of the new Audi R8*, the driver feels like a race car driver. All functions are driver-oriented and allow easy operation even when the critical limits are reached – and all without the driver having to take his or her hands off the steering wheel. The newly designed sport seats with integrated headrest provide excellent lateral support. Even more radical seating for a sports car comes in the form of the newly developed R8 bucket seats. These make a clear statement confirming the relationship between lightweight construction and comfort (optional in the V10 and standard in the V10 plus).

Audi is driving progress in the area of controls and displays at a rapid pace. A central topic here is the MMI touch. In the next generation, the touchpad will be even more tightly integrated into the MMI control terminal as the surface of the rotary pushbutton, enabling it to also be installed in vehicles with less available space. The new solution makes operation even easier because the driver’s right hand can always rest in the same place. The number of surrounding function buttons will be reduced.

Clearly structured and intuitive controls are one of Audi’s great strengths.  This is true of every model, from the A1 to the R8 and from the Q7 to the A8. The driver is perfectly integrated in the cockpit of every Audi. The large instruments can be easily read at a glance. Every last control element is logically arranged; each of them provides clear and precise haptic and acoustic feedback when it is actuated.

All Audi models feature a multitude of functions. Their displays and controls are bundled into two systems that are optional in some model series, standard in others. One is the Multi Media Interface (MMI) with a large central monitor; the other is the driver information system (DIS), which is controlled via the multifunction steering wheel.

The head-up display is a new, high-end feature that Audi makes available as an option in the A6 (Combined fuel consumption in l/100 km: 9.8 – 4.9; Combined CO₂-emissions in g/km: 229 - 129)** and A7 Sportback. It projects the most important information and indications onto the windshield. A TFT liquid crystal display backlit by a white LED generates the color image. Two aspherical mirrors enlarge it and redirect it while compensating for the distortion caused by the shape of the windshield.

The Multi Media Interface (MMI) from Audi made its debut in the Audi A8 in 2002 and has since become established as the leading user interface on the market. The current large model line-up features the latest-generation MMI in slightly different configurations depending on the model.

Audi offers the MMI navigation plus as an option in the large sedan model series and in the A7 Sportback. It is operated in an entirely new way – via a touchpad known as the MMI touch.

The top models from Audi, from the A6 (Combined fuel consumption in l/100 km: 9.8 - 4.9; Combined CO₂-emissions in g/km: 229 - 129)** to the A8, integrate a multitude of infotainment and assistance functions using a new architecture. Previously developers always installed new sensors and data bus segments to meet the steadily increasing communication requirements of the controllers. Audi is using the Flex Ray bus system for the first time in the A8. This system permits transmission of data between the control units for the chassis and the assistance systems in real time.