Technology meets comfort in the new interior 
The design of the interior of the new Audi A5 is based on four characteristic features. Firstly, the interior has a human-centric design, i.e., it is consistently geared towards the needs of its users. The second special feature is the Digital Stage that establishes itself in clear view of the driver and front passenger in the form of the Audi MMI displays.

The digital stage: the new display and operating concept

Like their SUV sister model, the Q6 Sportback e-tron*, the A6 e-tron, A5, and the Q5 series models include a new display and operating concept. Above the soft wrap, the digital stage with the Audi MMI panoramic display and the MMI passenger display dominates the interior. The slim, free-standing Audi MMI panoramic display features a curved design and OLED technology. It comprises an 11.9” Audi virtual cockpit and a 14.5” MMI touch display. The digital stage is complemented by an optional 10.9” MMI passenger display with active privacy mode.

This animation illustrates the composition and function of the "digital stage" in the Audi Q6 e-tron with the curved MMI panoramic display and the optional MMI front passenger display and augmented reality (AR) head-up display (HUD).

Eleven antennas, all of which are integrated where they cannot be seen, connect the e-tron GT with the outside world. They receive and transmit audio, LTE, Bluetooth, and GPS signals, thereby connecting the electric gran turismo to the environment and its owner in many different ways.

The cockpit of the A3 Sportback is wholly focused on the driver. It uses familiar elements from the brand’s full-size models and is equipped with a 10.1-inch touch display as standard, which is integrated into the center of the instrument panel.

The newly developed Matrix LED reading lights each with seven LEDs provide optimum illumination. The passenger can precisely control the brightness, size and focus of the light cone with the rear seat remote control.

Behind the steering wheel of the new Audi R8*, the driver feels like a race car driver. All functions are driver-oriented and allow easy operation even when the critical limits are reached – and all without the driver having to take his or her hands off the steering wheel. The newly designed sport seats with integrated headrest provide excellent lateral support. Even more radical seating for a sports car comes in the form of the newly developed R8 bucket seats. These make a clear statement confirming the relationship between lightweight construction and comfort (optional in the V10 and standard in the V10 plus).

Clearly structured and intuitive controls are one of Audi’s great strengths. This is true of every model, from the A1 to the R8 and from the Q7 to the A8. The driver is perfectly integrated in the cockpit of every Audi. The large instruments can be easily read at a glance. Every last control element is logically arranged; each of them provides clear and precise haptic and acoustic feedback when it is actuated.

All Audi models feature a multitude of functions. Their displays and controls are bundled into two systems that are optional in some model series, standard in others. One is the Multi Media Interface (MMI) with a large central monitor; the other is the driver information system (DIS), which is controlled via the multifunction steering wheel.

Audi is driving progress in the area of controls and displays at a rapid pace. A central topic here is the MMI touch. In the next generation, the touchpad will be even more tightly integrated into the MMI control terminal as the surface of the rotary pushbutton, enabling it to also be installed in vehicles with less available space. The new solution makes operation even easier because the driver’s right hand can always rest in the same place. The number of surrounding function buttons will be reduced.

Audi offers the MMI navigation plus as an option in the large sedan model series and in the A7 Sportback. It is operated in an entirely new way – via a touchpad known as the MMI touch.

The head-up display is a new, high-end feature that Audi makes available as an option in the A6 (Combined fuel consumption in l/100 km: 9.8 – 4.9; Combined CO₂-emissions in g/km: 229 - 129)** and A7 Sportback. It projects the most important information and indications onto the windshield. A TFT liquid crystal display backlit by a white LED generates the color image. Two aspherical mirrors enlarge it and redirect it while compensating for the distortion caused by the shape of the windshield.

The Multi Media Interface (MMI) from Audi made its debut in the Audi A8 in 2002 and has since become established as the leading user interface on the market. The current large model line-up features the latest-generation MMI in slightly different configurations depending on the model.

The top models from Audi, from the A6 (Combined fuel consumption in l/100 km: 9.8 - 4.9; Combined CO₂-emissions in g/km: 229 - 129)** to the A8, integrate a multitude of infotainment and assistance functions using a new architecture. Previously developers always installed new sensors and data bus segments to meet the steadily increasing communication requirements of the controllers. Audi is using the Flex Ray bus system for the first time in the A8. This system permits transmission of data between the control units for the chassis and the assistance systems in real time.